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While blogging is popular with individuals for a while, over the past two years more and more businesses have created blogs and incorporated them into their marketing campaigns. The results are showing a blog can be an important business tool.
In a world of digital marketing, including social media and content marketing, a blog is a must. As marketers it is important that once in a while we put ourselves into the shoes of our customers. That is not too difficult, because at one point marketers are nothing else than everyone else, consumers. So, looking at consumer behavior reveals that already the majority of consumers looking for a product or service utilize a search engine as their first address. When looking at the search results, the first page of the results page is considered, maybe the second one as well in some cases. Are you showing up on the first two pages of the search results?
Businesses that use a blog have 434% more indexed pages
Using a blog can increase your visibility drastically. If you work and market a blog the right way, you have a real good opportunity to earn “relevance” and appear high in search results. Depending on how much you blog and make good content available, your chance to be found increases. The question business owners ask themselves now has changed from “why do I need a business blog” to “how do I do it”.
Using a business blog can increase leads by 126%
In order for your business to create more revenue, your business needs more exposure. In addition to other marketing strategies like our trade shows, a blog will help expose your business to the public and might create new revenue channels you have never thought of. Businesses using a blog have increased leads by 126%.
89% of businesses with a blog are reporting more customers
If you combine your blog with your social media channels, another tool that has become a “must-have” for businesses, you will also improve other revenue channels such as
- Brand awareness
- Content marketing
- Customer service
- Sales
- Customer retention
A blog can present you and/or your business as an expert in the field.
Besides of the benefits above, with a blog you have the opportunity to represent yourself or your business as an expert to the public. You might already know that you are an expert, but not everyone of your potential customers knows that. Get to work and show them.
Within the next weeks we will post more marketing tips. Besides other, we will also go into more details on how to operate a blog and give valuable tips on how to make it work for you and your business. If, in the meantime, you would like to know more about blogging and how a business blog can be of help to you, feel free to contact us.
