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Digital marketing keeps a lot of us awake at night. The major question is, how can I get potential customers to “like me” and be successful with my campaigns? Many small business owners are insecure, to say the least, in going digital. This insecurity mostly grows mostly on lack of knowledge. Well, here is the good news: Even the big companies don’t know what they are doing! While some companies look good when it comes to digital marketing, the reality looks different.
One of the major problems marketers face is that creating revenue, or ROI, seems to be difficult. In the past, millions of dollars have been wasted in campaigns to gather likes and followers, but no attempt (or not much) has been made to give the interested customers and potential customers what they want: The product they are looking for and the service they expect when they intent to buy.
Have a look at the infographic below from Oracle Marketing Cloud and see what problems Chief Marketing Officers of enterprise businesses face. You will be surprised to see there is not much difference to your problems. Just like small business owners, they are looking for revenue that is created from their digital marketing efforts.
In this post we will not go into the solutions for the problems around digital marketing, this is material for another post that will be following this one. However, here is one major thing you need to consider when you go digital: You must staff your social media and digital platforms! If you are out there and you have engaging content, people will stop by, just like they would in your brick-and-mortar store. If you are not ready or willing to answer questions or engage, you will lose the opportunity. Potential business “will walk out of the store”.
If you have questions or are interested to learn more, feel free to contact us. We are willing to help and support our clients. Also, for more news around the subject, sign up for our newsletter and receive information right in your inbox.
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